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Sprouty raises $550k to expand its AI-based parenting support app
Sprouty, an AI-powered parenting assistant,
has raised $550,000 in a seed round from AltaIR Capital to accelerate growth,
expand into new markets, and advance its mission of providing parents with
reliable, empathetic support from birth to age two.
Parenting stress is a widespread issue, and
parental burnout has been documented in many countries. Recent studies indicate
that in more individualistic societies, where extended-family support is less
common, parental burnout tends to be higher on average. These pressures are
particularly strong in the early years of parenting, when disrupted sleep, new
responsibilities, and work–family demands make everyday life more challenging.
As a result, many parents look for solutions that reduce uncertainty and lighten
their day-to-day load.
Sprouty was created to address these needs.
Designed for families with children from birth to age two, the app combines
evidence-based guidance, daily micro-exercises designed by paediatricians, and
personalised recommendations to help parents navigate early childhood.
It offers clear, reliable information about
a baby’s development and reduces mental load by consolidating key tools in one
place, including feeding, sleep, diaper and routine tracking, evidence-based
articles, and milestone guidance, within a supportive user experience. One
feature uses AI to estimate the likely reason for a baby’s crying, with
reported accuracy above 80 per cent.
The parenting market renews itself every
day — every moment, someone becomes a parent for the first time. Our focus is
to make sure the new parents stepping into this journey can easily find
trustworthy support,
explains co-founder and CEO Dmitry Rumbeshta.
Founded in Europe, with its core team based
in the UK and Cyprus, Sprouty is used by 1.7 million families across Europe,
North America, Australia, and Latin America, with growth to date occurring
organically.
The company will use the seed funding to expand
its global presence, strengthen its user acquisition efforts, and extend its
product offering to support children from birth to age three.