Is university losing its edge? ELVTR bets on live, industry-led learning
If you were finishing high school this year, would you go to University? What if you wanted to change careers or upskill in your profession? While many would look to a Master's, others are looking for more hands-on, workplace-based learning. This growing focus on practical learning is evident in venture capital investments.
Firms such as Emerge and Educapital invest in the future of work, highlighting a shift where career success is defined by continuous learning, skills development, and AI-driven pathways rather than by specific jobs or degrees.
Enter ELVTR: learning by doing
One startup building directly into this shift is ELVTR, which has developed a live, instructor-led platform designed to bridge the gap between traditional online courses and real-world professional training. Since launch, it has built a catalogue of 100+ courses and trained thousands of students across multiple industries.
I spoke to Roman Peskin, CEO of ELVTR, to learn more.
Rethinking how professional skills are taught
Founded within the LABA Group ecosystem and operating independently since 2020, ELVTR offers short, intensive programmes taught entirely online, typically over several weeks.
Students attend live sessions, complete hands-on assignments, and receive direct feedback from instructors. Rather than broad academic theory, the curriculum is built around practical workflows and industry-specific skills across areas like AI, product, design, data, and creative industries.
The attention problem: rethinking education in the age of AI
Peskin recalls his childhood with ADHD, when school was tough.
“They kicked me out of preschool because they didn’t know what to do with me. I couldn’t hold back. If I knew the answer, I would have said it immediately. And I usually knew the answer, because it was things like “two apples plus one apple.” Why even ask? So they put me in school a year early. I was younger than everyone else. Those ten years weren’t great. Other kids played football.
I didn’t understand why — that wasn’t interesting to me. Libraries and books were.”
He didn’t fare much better at university, which inspired him to found ELVTR. According to Peskin, there’s a fundamental problem with education that he experienced firsthand.
“Knowledge is no longer scarce. It’s almost free now. Especially with AI, you can ask anything. What’s in short supply is attention."
With ELVTR, all classes are live, and courses focus on immediacy and applicability. "You need a mechanism to capture attention if you want someone to learn," asserts Peskin.
“When I sat in lectures, I wasn’t interested. One reason is that professors spend 25 years researching a subject but often zero days actually doing it.”
ELVTR students are primarily career starters or switchers — people who want to enter a field but don’t know how, especially niche fields like game writing, as well as people seeking to upskill, such as nurses who want to move into management roles but lack data skills.
Popular courses on the platform include those geared toward niche, passion-driven careers with no formal education path, such as:
Game writing
UX for games
Creative direction
Publishing (editing, etc.)
Peskin contends, “We often say we close the gap between college and real life. You can spend years in college, rack up debt, and still not know how to do anything practical. We help make people employable."
The platform creates interaction through live lectures, community discussions, and project-based work, with students from companies such as Google, Microsoft, and Uber.
Peskin asserts, “It’s easier to pay attention in a live Zoom session than watching videos at your own pace, because my own pace is zero if I’m not interested. If it’s Wednesday at 7 pm, you log in. That structure forces attention.”
Those who do, teach
ELVTR’s strongest differentiator is its roster of instructors directly from industry rather than academia. Courses are led by professionals from companies like Meta, Ubisoft, Google, Nike, Sony, and major creative studios, bringing current workflows directly into the classroom.
ELVTR builds its courses by sourcing instructors directly from the industry, then supporting them in translating their expertise into structured learning.
“We approach instructors and invite them to teach, then we train them,” Peskin explains.
“We have a strong instructional design team that helps extract their knowledge and turn it into a curriculum. Our instructors are not educators—they’re professionals doing their jobs.
They ship products, then they teach. They know things that simply aren’t in textbooks.”
The result is a hybrid model that combines real-world experience with pedagogical structure.
“It’s a combination of their expertise and charisma, and our ability to structure and teach it.”
Examples include AI in Marketing taught by an ex-Google expert, Product Management for AI & ML led by a Meta practitioner, and game writing or UX/UI courses run by former Blizzard or Ubisoft designers.
On the creative side, the platform includes comic writing courses taught by Marvel/DC writers, screenwriting taught by former Disney and DreamWorks creatives, and production or animation courses led by professionals from major studios.
Meanwhile, the business and technical tracks feature instructors with senior roles at companies such as Wells Fargo, Salesforce, and Barclays.
This structure doesn’t just change how courses are taught; it also affects whether students finish them. And it's an approach which is paying off. With median completion rates for online courses often hovering around 10–15 per cent, ELVTR stands out, reporting graduation rates closer to 90 per cent. ELVTR also tracks career outcomes, with Peskin explaining,
“We’ve trained over 10,000 people in a year, and we’re starting to measure long-term impact more systematically.”
Education in the age of AI
Much has been written about AI’s impact on learning, especially whether it erodes critical thinking, encourages shortcut-taking, or shifts education toward prompt literacy rather than deep understanding. Peskin sees these changes as structural.
He contends that universities used to offer four core things: knowledge, network, credentials, and brand.
“The knowledge component is rapidly eroding as AI is replacing it. But the other three still matter. The catch is that only top-tier institutions will retain real value there. What we’re moving toward instead is learning directly from the best practitioners. This is what I call ‘GOAT education.’”
Regarding the future of education, Peskin admits he’s both excited and scared.
“As a researcher, I’m excited because education will change dramatically in the next five years. As a parent, I’m concerned. My daughter just started university. I paid $50,000 for a year and asked myself, "What am I paying for?"
Would I be comfortable if she didn’t go? Not yet. Universities still provide structure, network, and signalling. But they must integrate AI. Otherwise, they risk becoming irrelevant.”
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