Reach, and popularity in the CFD/FX sector can also be derived from interaction via social media. Reliable indicators that allow conclusions to be drawn about successful public relations work on the one hand, and customer loyalty on the other are, for example, the user figures in the area of social networks. Other statistics provide deeper insights into how frequently product information pages are accessed.
The algorithms developed by DDH determine the social media KPIs of the CFD industry every quarter, which flow into the DDH ranking and evaluation concept. The reach statistics are collected and updated monthly.