Content Based Product Suggestions
The abbreviation 'CBPS' stands for 'Content based product suggestions'. These are information on products or services that could be of interest to the visitor of the portal. The product suggestions may be advertisements from advertising partners who would like to use this type of presentation to increase their own level of awareness and/or tap into new target markets or target groups.
When selecting the product suggestions, care is taken to ensure that they are relevant to the content and integrate homogeneously into the overall structure of the overviews. If they are advertisements, they are marked as such.
DDH works in the field of marketing with renowned marketing agencies such as finanzADs, ezoic, awin or Google.