In a broader sense, white labels stand for various forms of product marketing. They range from the use of different brands under which a product or service is offered. In the CFD&FX sector, advertisers such as financial intermediaries that do not offer their own solutions, for example, can cooperate with regulated investment firms
to support them through targeted marketing, sales and public relations activities.
With this concept, synergy effects are bundled and the strengths of the cooperation partners are matched. For example, a financial services provider that wants to expand its product range without having to map the entire service chain itself can cooperate with companies that have corresponding marketing channels or whose target group is interested in financial products of this kind. The overview compiled here covers companies operating as white label or introducing brokers (IB, intermediaries) or product marketing sites that operate under alternative trading names.